I'm so glad I tried Lickables. It is a nice blend of oils and herbs that help the digestive tract gently eliminate hair. My long haired cat uses it once a week. My new cat with a sensitive digestive system uses it when he is upset. All my cats have used it at some point ( I have 7 cats!) and they all lick it up except for Riley. I put a dab on my finger tip and slide it into his cheek. He swallows it right down. I would definitely recommend this product over the petroleum based ones. Go natural!