At first I was hesitant to try this based on the price, but I will never use another conditioner after using this one. I have English Springer Spaniels with long hair coats, and this conditioner keeps them mat free! Their coats have never been so shiney, soft, and easy to brush. This conditioner works wonders for itchy, dry skin too!! Considering the dilute ratio, this conditioner is actually not as expensive as I first thought. A gallon jug has lasted me about 9 months with 2 dogs getting bathed weekly. GREAT Product!!